Canelo Alvarez’s net worth is typically considered to be in the hundreds of millions, with Forbes estimating the figure to be a minimum of $275 million in 2023. That may even be an underestimate now. Canelo continues to be one of the sport’s largest draws and was also projected to have earnings of $170 million in 2026, consisting of $160 million from the boxing ring and $10 million from non-boxing sources, according to Forbes.
The bulk of his net worth comes from his fighting career.
He’s slowly constructed value, from his origins as a young pro in Mexico, to become boxing’s most lucrative non-heavyweight performer. His greatest earnings were derived from top-level fights, lucrative pay-per-view buy rates and major broadcasting agreements. His 2018 move to a 11-fight, 5-year contract with DAZN guaranteed him at least $365 million. Since then he’s cycled through different promoters and platforms, all while keeping himself at the heart of the boxing business.
Beyond prizefighting, Canelo has developed various income streams from endorsement deals and entrepreneurial pursuits.
He has a business empire built in his brand’s name: Canelo Promotions, Canelo Espectulos, the I Can fitness app, fashion products, Canelo Energy gas stations, Upper convenience stores and VMC, a canned beverage product that features tequila. This profile sets him apart as less of a traditional boxer and more of a Mexican sports magnate. His career hasn’t been free of challenges, from breakups